Top 5 reasons to localise your iOS app on App Store

Discover the leading benefits of localizing your app

In today's digital age, the app market has expanded beyond geographical boundaries, becoming a global phenomenon. To reach and connect with this worldwide audience, app localization serves as the crucial bridge. This strategy involves customizing your app to suit the language, cultural, and other specific requirements of a target region. This article delves into the top 10 benefits of localizing your App Store content.

1. Enhances user experience

Here are some ways in which localization can enhance user experiences:

Speaks the user’s language

Understanding the language of your user is the first step towards personalization. By translating your app's content into a user's native language, you're able to build an instant connection. This connection improves the user's understanding of your app's functionalities and offerings, making them more comfortable with the application. The easier it is for a user to navigate and understand your app, the higher the chance they'll become a loyal customer.

Creates a cultural connection

Localization is not just about language translation; it's about cultural adaptation. It involves adjusting your app's content to suit local customs, traditions, and social norms. This high level of customization helps users identify with your app on a deeper, more personal level. The result is an enhanced user experience that drives engagement and loyalty.

2. Boosts downloads and revenue

Another benefit of localization is an increase in downloads and revenue. Here are some reasons why this is the case:

Increases visibility

Localized apps enjoy a distinctive advantage when it comes to increasing their visibility in non-English app stores. When apps are appropriately localized, they're more likely to appear higher in the search results of regional app stores. The logic behind this is straightforward: users prefer apps in their native language, and app stores prioritize these apps to provide a better user experience. This increased visibility can drive a significant uptick in the number of downloads your app receives.

Provides a competitive edge

Even though we live in an increasingly globalized world, the fact remains that the majority of apps on the market today are primarily available in English. This scenario presents a unique opportunity for app developers who are willing to go the extra mile by offering their apps in multiple languages. By doing so, you can distinguish your app from a sea of monolingual applications, granting it a distinctive competitive edge.

This edge becomes particularly pronounced in markets that are often overlooked by other app developers. Regions with less commonly spoken languages often have untapped potential due to the scarcity of localized apps. By localizing your app for these regions, you can meet a demand that has been largely unaddressed, providing a valuable service while reaping the rewards of a less competitive landscape.

Increased monetization

There's a simple, yet powerful, psychology behind the preference of users: they are more inclined to invest their time and money in an app that speaks their language. When an app is available in a user's native language, it feels more personal and trustworthy, which naturally drives the user to engage more with the app. This higher level of engagement often translates into a willingness to invest in the app, whether through full versions, premium features, or in-app purchases.

Localization, therefore, can significantly amplify your app's revenue generation capabilities. This effect is even more pronounced in non-English-speaking countries where the majority of apps are not localized. In these regions, users are often willing to pay a premium for apps that cater to their language and cultural nuances. Therefore, a localized app can command higher prices, increasing its per-unit revenue.

3. Expands market reach

Here’s how localization can expand your reach:

Access to global markets

Localization opens doors to global markets, such as China, India, Brazil, and Russia, where non-English-speaking users predominate. This expansion allows your app to tap into a broader user base, effectively increasing its reach and impact. It's a cost-effective and efficient way to broaden your app’s global footprint.

Potential for viral growth

Localized apps stand a higher chance of achieving viral growth in new markets. Recommendations and word-of-mouth marketing spread faster when users can share and discuss your app in their own language. This potential for organic growth can significantly increase user acquisition rates and propel your app's success.

4. Improves user retention

Here’s how localization impacts retention rates:

Higher engagement

Users are more likely to engage with apps that are in their native language. They'll explore more features, spend more time on the app, and derive more value from it. This increased engagement often leads to higher retention rates, as users find more reasons to return to an app that caters to their language and cultural needs.

Lower uninstall rates

Apps that are localized typically have lower uninstall rates. When users understand and connect with an app, they're less likely to delete it. By meeting your users' language and cultural expectations, you reduce the chances of them abandoning the app, thereby increasing retention.

5. Fosters trust

Here are some ways in which localization affects rapport with users:

Gives credibility

Offering a localized app showcases your commitment to catering to diverse user needs, which in turn enhances your credibility. It sends a clear message to international users that you value their experience and are willing to invest resources to ensure their comfort. This can significantly enhance user trust and loyalty.

Improves brand Affinity

Localization fosters a sense of brand affinity. Users are more likely to trust and identify with a brand that respects their language and culture. This increased affinity can strengthen your brand's reputation, foster user loyalty, and drive long-term success.